Industry Insights

PWCampbell provides insights into the financial industry through decades of knowledge and expertise in design-build services, technology integration, branded environments, refreshes, and more.

Industry Insights

PWCampbell provides insights into the financial industry through decades of knowledge and expertise in design-build services, technology integration, branded environments, refreshes, and more.

Builder or Banker? Don’t Get Caught in the Middle!

Two Paths to Building a Branch Building or renovating a branch is about creating a modern space, reflecting the brand, meeting the community’s needs, and enhancing the experience for both employees and consumers. Before the ...
Read More

Turning Branches Into Brand Destinations

Walk into a Starbucks, and you know exactly what to expect—no matter the location, size, or shape of the store. The aroma of freshly brewed coffee. The warm wood finishes. The digital menu boards. The ...
Read More

Visual Value: Hub-and-Spoke Increases Impact

The question isn’t whether physical branches still matter— it’s about how they can complement each other to work harder, smarter, and more efficiently. Strategic branch clustering within a hub-and-spoke network increases visibility, drives traffic, and ...
Read More

What’s Yours to Win: Measuring Market Opportunity

Not every market is created equal, yet many financial institutions still invest as if they are, spreading resources broadly and relying on assumptions instead of insight. This approach isn’t just inefficient; it’s risky. Location Intelligence ...
Read More

Smarter Kiosks, Better Experiences

Branches should be more than mere service stops—they need to be intelligent environments that anticipate and respond to consumer needs. Modern kiosks and analytics help turn everyday interactions into smarter, more meaningful experiences that build ...
Read More
teller to touchpoint hero photo image

From Teller to Touchpoint: Redefining Consumer Engagement In The Branch

From Teller to Touchpoint: Redefining Consumer Engagement In The Branch The financial industry has been experiencing a significant transformation in how consumers engage and move through branches. This shift has given rise to a new ...
Read More

Learn about our other divisions:

Scroll to Top