Consulting Services
The Art and science of pwcampbell
In addition to our extensive Design-Build, Branded Environments, and Technology Solutions capabilities, PWCampbell encourages our clients to start with strategy: connect your institution's strategic plan with strategic facility planning. Our planning methodology, OptimizeIQ, includes data analysis, branch and brand assessment, and industry insight to help your institution reach its retail, small business, growth, retention, and staff goals. Additionally, our process means you have a partner walking with you providing research, data, insight, and accountability to keep your plan on track.
OptimizeIQ Location Intelligence is the science: providing data visualization plus insight from experienced bankers so you can make smart branching decisions. From a full network analysis to targeted trade area studies and expansion studies, OptimizeIQ will turn the science of data into an actionable strategic facility plan.
Our Branch and Brand Assessment is the art: assessing each branch’s layout, branding, merchandising, and experience. Our Branded Environment experts will then develop a prototype design that can be applied through a branch and brand kit of parts to each existing and new branch. We work with you to prioritize the branches based on the assessment and, if also conducted, the results of OptimizeIQ.
The result is a network with branch benchmarks, a clear action plan for moving forward, and budgets and schedules to maximize budget and timing.
Our site selection service is also critical to smart branching: the last step in determining and acquiring the best parcel within the target trade area for a relocated, consolidated, or de novo branch.
If you find you have a need for support in an area not listed here, please reach out. With the depth of our experience in financial facilities, chances are good that we can help!
We are glad to discuss any of our consulting services in more detail.
