In addition to our extensive Design-Build and Branch Experience capabilities, PWCampbell offers a wide variety of supportive services that many clients find helpful as they navigate the complex strategic planning process associated with facilities growth and improvement.
Our core Consulting Services are listed below.
Led by our expert team of former banking executives, with more than 50 years of combined hands-on experience, our Branch Optimization Program is a proven solution to increase profits and optimize employee and building performance by effectively modernizing your branch network.
During our Branch Optimization process, we will:
The result will provide you and your management team with a guide to prioritizing the necessary steps to ensure efficiency and effectiveness, and to maximize performance for each location.
Evaluating the future of your branch network can involve some tough and time-sensitive decisions. We take these decisions, break them down, and make them easier to navigate. Our comprehensive, Best in Class demographic studies provide the perfect road map so you can understand your market like never before. Whether you’re looking to expand into a new territory or simply need to update your existing branch to fit the needs of its current location, our in-depth market and data analysis provides the information you need to make an informed decision.
- Population breakdown with growth projections
- Education and employment status
- Number of households and annual income with growth projections
- General demographic trends in the identified communities
- Segmentation by lifestyle and demographics
- Traffic volume
- Commercial market snapshot complete with types of businesses and number of employees
- Competitive market analysis complete with a 5-year history of deposits
This information will give you a clear, detailed picture of your surrounding market and a thorough understanding of the competitive make-up so you can drive profits, own your market, and set yourself up for future success.
No question, financial services environments are shifting to be experiential, and more like a retail operation. Sending a clear and consistent brand image has never been more vital to the success of your brand. We have a deep history of developing and executing prototype designs that drive consistency and accentuate your brand, no matter how many markets you serve.
Best in Class Blueprint
Our in-house design team will thoroughly review your branch network to determine how best to convey your brand throughout your branches. This review will give our designers a vision of what your brand is and how to cascade it throughout your branch experience. We will then translate that vision into an innovative, Best in Class prototype design that will act as a blueprint and give a much better visual understanding of the look and feel of your brand.
Once the prototype design is established and approved, we will easily execute the design across your current retail branch network with renovations, while maintaining consistency for your future growth with new builds, giving your brand and branches a consistent and uniformed look.
Sometimes you know exactly where your next retail branch site should be located, but in some instances, it’s just not that clear. Whether you’re looking to lease or purchase a piece of land or an existing building, our experienced in-house real estate professionals can help find the right site at the right price. We then use our negotiation expertise to save our clients significant amounts of money.
With decades of prior banking experience under their belts, our experts can assist with guiding you to make the right decision based on information obtained through a comprehensive market demographic analysis and due diligence on both the land and building.
Our goal is to assure both marketability and buildability to minimize our clients’ risk. We help you weigh your options based on location, accessibility, lot size, and development costs to make sure your chosen location is the perfect one for your project. Selecting the appropriate site is a time-consuming effort. Let us do the heavy lifting for you.
Financial institutions are often faced with having to change their name because of a merger, rebrand, or expansion activity. Our extensive background in branding, marketing, and market research, along with our industry expertise, will guide you through this with our thorough Name Change Facilitation Process.
We dive deep into our client’s branding, marketing, operations, employees, competitors and consumers. We start by conducting a wholistic review of the financial institution, taking into consideration culture, clients, community support, employee engagement and influence.
This review includes a six-step process comprised of:
- Completing a detailed SWOT Analysis
- Conducting a thorough search for a creative name
- Undergoing a comprehensive legal review
- Surveying stakeholders, competitors, community members, and employees
- Developing a new logo and tagline
- Outlining a roll out plan
Let’s face it, change can be intimidating. But sometimes change is necessary to pave the way to new opportunities. As long as you follow the proper steps, it can be an exciting and rewarding process. Let us help guide your efforts to ensure a successful transition.