Test, Learn, Adapt: The Power of Prototyping
The most successful branch transformations do not begin with construction drawings. They begin with questions. How will consumers engage with the space? What services belong ...
The Next Evolution in Operations Space
Designing for People, Not Just Processes to Maximize Productivity For years, bank and credit union operations centers were designed with efficiency at the forefront. Layouts ...
Builder or Banker? Don’t Get Caught in the Middle!
Two Paths to Building a Branch Building or renovating a branch is about creating a modern space, reflecting the brand, meeting the community’s needs, and ...
Turning Branches Into Brand Destinations
Walk into a Starbucks, and you know exactly what to expect—no matter the location, size, or shape of the store. The aroma of freshly brewed ...
Visual Value: Hub-and-Spoke Increases Impact
The question isn’t whether physical branches still matter— it’s about how they can complement each other to work harder, smarter, and more efficiently. Strategic branch ...
What’s Yours to Win: Measuring Market Opportunity
Not every market is created equal, yet many financial institutions still invest as if they are, spreading resources broadly and relying on assumptions instead of ...
Smarter Kiosks, Better Experiences
Branches should be more than mere service stops—they need to be intelligent environments that anticipate and respond to consumer needs. Modern kiosks and analytics help ...
From Teller to Touchpoint: Redefining Consumer Engagement In The Branch
From Teller to Touchpoint: Redefining Consumer Engagement In The Branch The financial industry has been experiencing a significant transformation in how consumers engage and move ...
Interactive Kiosks: Evolving the Branch Experience
Interactive Kiosks: Evolving the Branch Experience As the role of the branch shifts from transactional to advisory, financial institutions must rethink their physical spaces. This ...
Signs You Need A Branch Refresh
Our Branch Refresh services are intended to help modernize your branch and help your marketing team define YOUR brand.
Prioritizing an Integrated Strategy
Prioritizing an Integrated Strategy The Key to Long-Term Growth and Resilience The role of financial institutions has progressed, with shifts in consumer perceptions, preferences, and ...
North Star Prototype Branches
Revolutionize Your Design Process to Increase Satisfaction and Drive Results
Design the Future
Sustainability, Biophilic Design, Community Focus and Other Trends that Help Future Proof the Physical Branch and Main Office
The Art and Science of Branch Transformation
It's easy to take sides... art or science. We prefer to embrace both.
Are You Left Brain or Right Brain?
Design-build firms often have a unique advantage in that they can leverage the strengths of both right and left-brain thinkers
Think Like a Retailer
Digital signage is everywhere. So how effective can digital signage be? Studies suggest that digital signage in retail spaces is a critical component to the ...
Satisfy the Needs of Key Stakeholders of Digital Signage
The idea of updating your retail branch network may be a little overwhelming. Learn about what a branch refresh is and how to get started.
Phygital Innovation: Merging the Physical and Digital Worlds in Banking
Discover Phygital Innovation in banking: its transformative power, benefits, and successful implementation strategies.
The Art of Refreshing Receiver Branches for Success
Learn about the significance of refreshing the receiver branch as a strategic move to offer more as part of Branch Optimization closures.
The Digital Revolution
Financial institutions face a pivotal choice when it comes to marketing strategies. Learn about the Cost-Effectiveness of Digital Marketing over Print in your Branch.
The Refresh of In-Branch Banking
How Important Are Brick and Mortar Branches? Read about how PWCampbell contributed to answering this question facing community bank retail strategy.
Reinventing the Retail Branch
What is your branch strategy to represent community stability and provide a human touchpoint consumers want for complex financial matters?
Refresh – The Latest Trend in Branch Transformation
The idea of updating your retail branch network may be a little overwhelming. Learn about what a branch refresh is and how to get started.
Let’s Get Digital – Integrating Digital Solutions into your Branch
Getting started with a digital strategy in branch or if you already have some technology implemented? Let’s talk.
Test, Learn, Adapt: The Power of Prototyping
The most successful branch transformations do not begin with construction drawings. They begin with questions. How will consumers engage with the space? What services belong in the branch? Which technologies enhance the experience? As financial ...
Read More
The Next Evolution in Operations Space
Designing for People, Not Just Processes to Maximize Productivity For years, bank and credit union operations centers were designed with efficiency at the forefront. Layouts supported productivity, workflows helped maintain consistency, and technology enabled teams ...
Read More
Builder or Banker? Don’t Get Caught in the Middle!
Two Paths to Building a Branch Building or renovating a branch is about creating a modern space, reflecting the brand, meeting the community’s needs, and enhancing the experience for both employees and consumers. Before the ...
Read More
Turning Branches Into Brand Destinations
Walk into a Starbucks, and you know exactly what to expect—no matter the location, size, or shape of the store. The aroma of freshly brewed coffee. The warm wood finishes. The digital menu boards. The ...
Read More
Visual Value: Hub-and-Spoke Increases Impact
The question isn’t whether physical branches still matter— it’s about how they can complement each other to work harder, smarter, and more efficiently. Strategic branch clustering within a hub-and-spoke network increases visibility, drives traffic, and ...
Read More
What’s Yours to Win: Measuring Market Opportunity
Not every market is created equal, yet many financial institutions still invest as if they are, spreading resources broadly and relying on assumptions instead of insight. This approach isn’t just inefficient; it’s risky. Location Intelligence ...
Read More
