Saundra Echtler
Director, Market Strategy & Analytics
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Education: Duquense University
Robert Morris University
Accountability: Saundra brings over 10 years of experience in leveraging data-driven insights to inform business strategy, with a strong emphasis on location analytics, site selection, market strategy, and geographic intelligence. By conducting demographic and competitive analyses, developing frameworks for branch network optimization, and delivering actionable recommendations that support expansion and operational efficiency, Saundra will not only help our clients optimize and grow their branch networks but will also enhance PWCampbell’s services to be a trusted partner throughout the branch lifecycle.
“I’ve spent over 30 years in banking, primarily in back-office roles such as technology, audit, and risk management. But it wasn’t until I stepped into a role focused on optimizing and growing the branch network that I truly felt I was making a direct impact on the organization’s success. Now, working with PWCampbell, I’m excited to bring those same impactful services to clients of all sizes; not just ‘big banks’, but institutions across the board.”
Clients will be surprised to know:
I’ve run 7 half-marathons but didn’t start running until I was over 40 years old.
