July 31, 2023 –
PWCampbell, a 113-year-old, fourth-generation retail services and design-build company announces the hiring of Brian Laurinaitis, National Accounts Executive, Branded Environments, to add depth to the already well-established Retail Branding Division.
Mr. Laurinaitis brings over 15 years of experience in sales, service, and leadership to the company and will be responsible for prospecting new business as well as maintaining existing relationships with current clients in the mid-market range. “Brian’s extensive experience in managing the sales process along with his innate ability to build relationships make him an ideal fit for this position. He is a great addition to the company and mirrors the values and high standards the company places on providing excellent customer service. He will be instrumental in helping the continued growth of our Branded Environments division,” stated Jim Caliendo, President and CEO.
The Branded Environments division manages all facets of branding and merchandising from creative design to installation and warehousing. They have transformed numerous financial institutions by bringing a company’s brand to life through the consistent use of corporate colors, meaningful graphics, and creative slogans. In addition, they have added flexibility and convenience with digital technology, modern solution centers and interactive education areas. The division is also responsible for the implementation of the company’s “Refresh” Program which allows for branch modernization at a fraction of renovation costs. According to Kevin Poirot, Executive Vice President, Branded Environments, “The industry has evolved to include much more than just sign holders and brochure racks. With so much emphasis on branch re-imagination, proper consistent branding of retail space and the injection of in-branch technology has become vital to an institutions’ success. PWCampbell has the knowledge, experience, and capacity to handle all types of retail branding projects – large or small – and adding strong retail minded leaders like Brian to the team strengthens our ability to provide best in class retail branding solutions.”
Brian is a graduate from Rider University in Lawrenceville, NJ and holds a Bachelor of Science Degree in Marketing. He lives in Philadelphia, PA with his family and enjoys golf and coaching his son’s soccer team.
PWCampbell is a full-service firm offering design-build, branch experience, and consulting services to the financial industry. Our vast experience lies within architecture, interior design, preconstruction, construction, branded environments, and award-winning technology solutions. Our Best in Class service and “open door” relationship with our clients are the cornerstones of the business. Backed by over a century of experience, we have the passion and vision to take your project to the next level.