2023 OBL Main Event

For the first time ever, the Ohio Bankers League will be combining the Annual Business Meeting and BankServices Expo to offer three days full of education for numerous job functions throughout the bank, including HR, Marketing, Finance, Lending and Executive Level Leadership. This combined program is the Ohio banking industry’s premier professional development and networking event and will provide a second-to-none experience.

Be sure to catch the session “Refresh – The Latest in Branch Transformation” led by PWCampbell’s own President & CEO, Jim Caliendo, on November 8th from 11am – 12pm.

During the session, Jim will cover exactly what Refresh is and why it’s become a major strategy in a bank’s retail branching strategy, the latest approaches for implementation, what elements constitute a refresh vs a remodel, and proven tiering initiatives to ensure a successful outcome that is right for your budget. Attendees will also review peer case studies that demonstrate the benefit of integrating technology into the branch as part of the refresh process, including the successes and the pitfalls.

You don’t need to spend thousands and thousands of dollars to “refresh” a branch. By the end of this session, you will know how to improve and modernize your retail branch network and increase profitability without “breaking the bank,” as they say!

Eric Smith, Regional Vice President, will also be on hand to share his vast experience and working knowledge on the latest branch transformation trends and retail branch optimization strategies.