National Accounts Executive
Fran joins the Branded Environments Team as a National Accounts Executive working with financial institutions to create dynamic three-dimensional retail experiences that connect consumers to their brand. After spending the past decade working in marketing with regional and national publications, Fran is acutely aware of the importance of creating impactful environments that reflect each company’s unique brand identity.
“Developing, implementing, and sustaining a successful retail branding campaign that maximizes the impact an institution has on its consumers is most important to me. The visual elements used to represent a company and the psychological associations the public makes to connect with that company cannot be underestimated. My job is to develop a marketing experience that each institution wants and trusts me to devise. It’s what I love and what I do.”
What is something few people know about Fran: During a college internship with the Hershey Bears, AHL Affiliate to the Washington Capitals, he filled in as the team mascot “Coco the Bear” for a few public appearances.
Master of Business Administration
Candidate Marketing Concentration
Bachelor of Business Administration