August 13, 2019 – PWCampbell, a fourth-generation retail services and design/build firm specializing in the financial services industry, proudly welcomes Deb Ferrante as its newest Regional Vice President. In this role, she will lead business development and marketing efforts geared toward growing PWCampbell’s presence in the New England territory.
“We are excited to have Deb come on board,” said James Caliendo, President and Chief Operating Officer at PWCampbell. “Her extensive hands-on sales, operations and relationship management expertise will help guide our clients and prospects through our entire process, from proposal to design to project completion.”
Deb brings nearly 30 years of experience in the title insurance, private mortgage insurance and mortgage banking industries, including banks, credit unions and mortgage companies. Most recently as Relationship Manager for the Federal Home Loan Bank of Boston, she created and executed growth strategies for increasing sales volumes with member banks and credit unions in Maine, New Hampshire, Vermont and Boston North. Prior to FHLBank Boston, Deb executed business growth strategies at Essent US Holdings Inc., which led to an 89% increase in sales volume in 18 months.
Deb graduated from Southern New Hampshire University – Salem and the University of Arizona with degrees in Business Administration and Psychology. She currently lives in Manchester, New Hampshire.
Fran McKeever also joins PWCampbell’s Philadelphia-based Branded Environments team as a National Accounts Executive. In this position, he will work closely with financial institutions to create dynamic three-dimensional retail experiences that connect clients to their brands. Fran spent the past decade working in marketing with regional and national publications, holding account executive positions with Univest Insurance, the Philadelphia Inquirer and Business Journal, and Clear Channel Outdoor Advertising.
Fran brings strong skills in strategic business planning, brand management and new market development. He is committed to leveraging his experience to help deliver innovative branding, merchandising and visitor engagement programs for our clients.
“Fran’s talents and enthusiasm, combined with his experience in building successful marketing campaigns, makes him a valuable addition to our team,” said Caliendo. “He will help our clients maximize the impacts of their brands where it matters most – the retail environment.”
A resident of Glenn Mills, Pennsylvania, Fran graduated from Elizabethtown College with a Bachelor of Business Administration degree. He is also an MBA candidate at Villanova University.