Smart financial institutions regularly revisit their brand identity to ensure they are presenting a compelling value proposition and modern brand personality to today’s sophisticated banking customer. Unfortunately, many financial institutions ignore the branch channel during the brand refreshment process, seeing it as a static channel that is too costly and time-consuming to update.
PWCampbell turns this thinking on its head, with a cost-effective set of strategies to bring branches in line with the rest of your brand outlets including mobile, web, and advertising. Just as you might refresh your logo, website, or marketing materials, the branch is a key brand channel that needs to be revisited regularly from a branding perspective to maintain its relevance. The benefits are felt not just by your customers, but your staff who are to live and breathe your brand personality every day.