Acquisition and Conversion

Acquiring institutions face unique challenges in their branches. They must deliver a seamless experience in branches they did not design and with staff unfamiliar with the brand experience. A customer’s first visit to the branch post-conversion can be a moment of truth for all future buying decisions.

PWCampbell can help you navigate the high-stakes and complex challenges involved in re-branding acquired branches. Our unique methodology defines the brand position and personality of your institution, and our creative team creates a branch branding strategy around that identity. We create modern, repeatable merchandising strategies that allow your marketing team to express consistent, coherent product messaging throughout the combined network. And lastly, our implementation teams can meet nearly any installation requirements, having converted hundreds of branches for a single client in a 48-hour conversion weekend.

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Bank Branding

Athens Bank Branding