SESSION III: Evolving Your Bank Branch Strategy

Friday, September 23, 2022    /   12:45pm – 1:45pm
Jim Caliendo
President & CEO, PWCampbell

Number and location are no longer the only key drivers of your retail branch strategy, there is much more to consider today. New approaches must be guided by thorough market review and demographic analysis, along with rightsizing your network by shifting size, branch type, design, and product offering. During this session we will review a comprehensive process that provides strategies for reducing costs and increasing performance by:
– allowing seamless digital-to-branch transitions
– implementing effective in-branch technology
– enhancing brand awareness and transforming the branch into a marketing tool
– supporting an employee’s ability to provide an omnichannel occurrence
– creating an environment for education and relationship building
– creating a memorable customer experience
– providing ideas to remove functional obsolescence