
April 14 @ 8:00 am – April 16 @ 5:00 pm
Join over 2,000 of the brightest minds in banking at the industry’s most elite annual conference — three days loaded with the big ideas and latest innovations that are transforming banking today. PWCampbell’s team of experts in design-build and branch transformation will provide valuable insights on effectively addressing the challenges faced by financial institutions in future proofing their retail branches and converting them into engaging experience centers that align with strategic objectives and exceed consumer expectations. Be sure to attend PWCampbell’s lunch and learn on April 15th where Kevin Poirot, Chief Strategy Officer and Brian Laurinaitis, National Accounts Executive will present on “Your branch is a canvas: craft a customer experience masterpiece that drives marketing initiatives and deepens relationships.” Just as an artist carefully selects their tools and techniques to create a masterpiece, bank marketers must strategically utilize tools such as digital signage, interactive kiosks, and modernized environments to turn their retail brand experience into sales. By viewing your physical branch locations as canvases for creative solutions that enables adaptability to new campaigns, alignment with marketing initiatives and the ability to take advantage of opportunities both organic and situational, bank marketers can ensure their branches remain competitive and align the physical with the online user experience. Kevin and Brian, who have transformed millions of square feet of retail space, will share their experiences on this transformative journey and delve into the best ways to convert your branches into retail spaces that can attract, engage, and promote with consistency, flexibility, and sustainability.