New Year’s Resolutions: A Better You, A Better Branch
By James G. Caliendo – President & COO
As bank branches move to reimagine their networks, most are doing so with the primary goals of improving the branch experience and increasing branch profitability. It is true that the amount of transactions conducted in a branch continues to decline and while many banks understand this, they also know that the branch is vital to the success of their organization – as long as it is positioned in a good location/market and all available space is effectively being used to support transactions, brand awareness, education and improve sales. Today’s customers are now using the bank branch for expertise, guidance, and high involvement services like mortgages and investments and the branch retail environment needs to reflect that.